World goes bananas for irregular pyjamas

Jolene Crawford and Mil Stricevic do not have a regular business. Their pyjamas are quite the opposite. Irregular Sleep Pattern was born in their family flat in Glasgow and now has fans around the world in New York, Hong Kong and Australia. The couple say they went in to business because they could not find sleepwear that matched their bold aesthetic. They count artists and celebrities among their devotees, including comedian Joe Lycett, but nothing makes them happier than seeing everyday people wearing their PJs. "It's just as nice seeing someone not famous on the street wearing them," says Mil. “We’re not interested in the influencer scene. But I think if someone has invested in it and it's making them happy, that's the biggest feel."